Lane Labs AdvaCAL TV Ads Breaking In Mid-January
This article was originally published in The Tan Sheet
Executive Summary
Lane Labs is supporting the introduction of AdvaCAL calcium supplements to drug stores with a $7 mil. television and print advertising campaign.
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AdvaCal
Calcium in Lane Labs' supplement, which combines oyster shell with an algal ingredient, is better absorbed than calcium carbonate, Takuo Fujita, et al., Calcium Research Institute, Osaka and National Sanatorium Hyogo Chuo Hospital, Japan, report in a poster presentation. AdvaCal appears to be effective in increasing BMD in osteoporosis and osteopenia alone and in conjunction with drugs, the Japanese researchers say. Lane Labs has cited Fujita's work in its promotions for AdvaCal (1"The Tan Sheet" Nov. 8, 1999, p. 16)
AdvaCal
Calcium in Lane Labs' supplement, which combines oyster shell with an algal ingredient, is better absorbed than calcium carbonate, Takuo Fujita, et al., Calcium Research Institute, Osaka and National Sanatorium Hyogo Chuo Hospital, Japan, report in a poster presentation. AdvaCal appears to be effective in increasing BMD in osteoporosis and osteopenia alone and in conjunction with drugs, the Japanese researchers say. Lane Labs has cited Fujita's work in its promotions for AdvaCal (1"The Tan Sheet" Nov. 8, 1999, p. 16)
AdvaCal
Calcium in Lane Labs' supplement, which combines oyster shell with an algal ingredient, is better absorbed than calcium carbonate, Takuo Fujita, et al., Calcium Research Institute, Osaka and National Sanatorium Hyogo Chuo Hospital, Japan, report in a poster presentation. AdvaCal appears to be effective in increasing BMD in osteoporosis and osteopenia alone and in conjunction with drugs, the Japanese researchers say. Lane Labs has cited Fujita's work in its promotions for AdvaCal (1"The Tan Sheet" Nov. 8, 1999, p. 16)