More.com Offers "Forever More" Fixed Price Introductory Promotion
This article was originally published in The Tan Sheet
Executive Summary
More.com is debuting with a "Forever More" promotional offer allowing new shoppers the opportunity to secure life-long prices on initial items purchased. The online source of health, beauty and wellness products opened for business the week of Aug. 16.
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More.com's proposed maximum aggregate offering price is $86.3 mil. for its upcoming initial public offering, the online retailer says in a preliminary registration statement filed with the Securities & Exchange Commission Feb. 11. The price is estimated because the firm has not specified the number of shares or per-share price in the filing.
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