Bayer
This article was originally published in The Tan Sheet
Executive Summary
New Alka-Seltzer Plus Children's Cold Medicine promises "fizzy, fresh cherry taste," "cold relief made just for kids" and "cold medicine kids can take with a smile." Free sample packaging, with a $1-off coupon, says the "effervescent medicines gently break up your child's worst cold symptoms, fast." The active ingredients are phenylpropanolamine, chlorpheniramine and dextromethorphan. The product is slated to reach store shelves in September. The suggested retail price for a box of 20 tablets is approximately $5 (1"The Tan Sheet" Aug. 9, In Brief)
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Bayer
Alka-Seltzer Plus Children's Cold Medicine shipping now to retailers. The first Alka-Seltzer product aimed specifically at children is described as more taste-oriented than the line's adult versions; the product is cherry-flavored. Packaging indications for treatment include stuffy nose, coughing, runny nose and sneezing. The product is free of alcohol and aspirin and contains no other analgesics
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