J&J launching supplements
This article was originally published in The Tan Sheet
Executive Summary
Healthy Woman line from Personal Products Company division of J&J debuting in June. Soy Menopause formula will sell for $18.99 for 28-count package; Bone Health will sell for about $5.99-$7.49 for 60-count and $10.49-$12.99 for 120-count. The two products will retail at food, drug and mass merchandise outlets. TV and print ads are planned. The PPC division markets J&J's Monistat and Uristat OTC feminine care products
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McNeil Healthy Woman Ads, Labeling, Web Site Link Supplement To Monistat
McNeil's Personal Products Company is banking on consumer recognition and trust for its established Monistat brand in promoting the new Healthy Woman Soy Menopause Supplement with OptiSoy. Fifteen- and 30-second TV ads note the product is "from the makers of Monistat" - both verbally and in a superimposed message on the screen.
McNeil Healthy Woman Ads, Labeling, Web Site Link Supplement To Monistat
McNeil's Personal Products Company is banking on consumer recognition and trust for its established Monistat brand in promoting the new Healthy Woman Soy Menopause Supplement with OptiSoy. Fifteen- and 30-second TV ads note the product is "from the makers of Monistat" - both verbally and in a superimposed message on the screen.
McNeil Healthy Woman Ads, Labeling, Web Site Link Supplement To Monistat
McNeil's Personal Products Company is banking on consumer recognition and trust for its established Monistat brand in promoting the new Healthy Woman Soy Menopause Supplement with OptiSoy. Fifteen- and 30-second TV ads note the product is "from the makers of Monistat" - both verbally and in a superimposed message on the screen.