Rexall Sundown
This article was originally published in The Tan Sheet
Executive Summary
Advertising Osteo Bi-Flex glucosamine/chondroitin dietary supplement in Arthritis Foundation "Help is in your grasp" magazine brochure insert. The supplement marketer also has made a $125,000 general donation to the foundation and is using the AF logo in other advertising along with a statement disclosing its funding of the group. The educational brochure, with warnings signs for osteoarthritis and tips for living with the condition, is in May Reader's Digest "mature" circulation and large print issues as well as New Choices magazine. Other advertisers include McNeil Consumer Healthcare (Tylenol), Pfizer (Ultra Strength Bengay) and Searle (Rx Celebrex). Ads in the leaflet bear the "Help is in your grasp" insignia with the Arthritis Foundation logo in the center
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