Pierre Fabre Elusun Promoted As Beta Carotene Supplement For Self-Tanning
This article was originally published in The Tan Sheet
Executive Summary
Pierre Fabre Group is introducing its Elusun beta carotene capsule as a dietary supplement for "natural skin tanning." Promotional materials and print ads for Elusun softgels feature three photographs of a woman in a bikini and asks, "Where did she get her tan?" Ad copy states: "Now getting a rich, tropical tan without leaving town is easy."
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