Abbott "1st Choice Of Doctors" Infant Formula Claim "Misleading" - Judge
This article was originally published in The Tan Sheet
Executive Summary
Abbott Labs is temporarily barred from using the claim "1st choice of doctors" on advertising or labeling for its Similac or other infant brands except for Isomil in a preliminary injunction handed down March 18 by Evansville, Ind. federal court Judge David Hamilton. Mead Johnson (Enfamil) requested the injunction in a suit filed in July ("The Tan Sheet" July 27, 1998, p. 1).
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