McNeil Commits To Benecol Marketing As Conventional Food
This article was originally published in The Tan Sheet
Executive Summary
McNeil Consumer Healthcare's Benecol margarine with cholesterol-lowering stanol ester could be on the market this spring following the company's decision to market the product as a food instead of as a dietary supplement.
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Hain Food Group soups marketed under the Kitchen Prescription brand name and containing St. John's wort or echinacea are conventional foods, not dietary supplements, and therefore may not bear structure/function claims, FDA states in a July 19 "courtesy" letter. The letter is similar to that sent to McNeil for its Benecol margarine. The firm subsequently decided to market the product as a conventional food (1"The Tan Sheet" Feb. 1, p. 4).
Kitchen Prescription Foods May Not Make Structure/Function Claims - FDA
Hain Food Group soups marketed under the Kitchen Prescription brand name and containing St. John's wort or echinacea are conventional foods, not dietary supplements, and therefore may not bear structure/function claims, FDA states in a July 19 "courtesy" letter. The letter is similar to that sent to McNeil for its Benecol margarine. The firm subsequently decided to market the product as a conventional food (1"The Tan Sheet" Feb. 1, p. 4).
Kitchen Prescription Foods May Not Make Structure/Function Claims - FDA
Hain Food Group soups marketed under the Kitchen Prescription brand name and containing St. John's wort or echinacea are conventional foods, not dietary supplements, and therefore may not bear structure/function claims, FDA states in a July 19 "courtesy" letter. The letter is similar to that sent to McNeil for its Benecol margarine. The firm subsequently decided to market the product as a conventional food (1"The Tan Sheet" Feb. 1, p. 4).