U.S.-Generated Rx Ads On Internet May Affect European Ad Policy - Deboyser
Executive Summary
Prescription drug advertising from U.S.-based Internet sites may have an impact on the European Union's regulation of pharmaceutical ads, European Commission Directorate General III Head of Pharmaceuticals Patrick Deboyser said.
You may also be interested in...
EU Commission Oversight Of EMEA Will Fall To Finland's Liikanen
European Commission oversight of the European Medicines Evaluation Agency is likely to be directed by Finland's Erkki Liikanen, pending the outcome of European Parliament deliberations on the proposed Prodi commission beginning the week of Aug. 30.
Part D Discount Liability Coming Into Focus: CMS Releases Drug Cost Data
Newly released Medicare Part D data sheds light on the sales hit that branded pharmaceutical manufacturers will face when the coverage gap discount program gets under way in 2011