This article was originally published in Start Up
Executive SummaryHoping to give the pharmaceutical industry a new channel for promoting its products, MedExact Inc. is launching a series of country-specific reference sites for doctors. The sites will combine treatment information aggregated from a variety of credible sources with detailed promotional material supplied by MedExact's pharma clients.
You may also be interested in...
In Vivo's editors pick January's most significant deals, including an alliance of players new to health care and Celgene's big buys. (Free article.)
We nominated 15 deals in three categories. You picked the winners.