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Cut price Herceptin and MabThera in India could set Roche's emerging market strategy

This article was originally published in Scrip

Executive Summary

Roche will be partnering up with the Indian firm Emcure to launch reduced price versions of its anticancers Herceptin (trastuzumab) and MabThera (rituximab) in India. The move has nothing to do with India's decision to issue a compulsory license for Bayer's anticancer, Nexavar (sorafenib tosylate), but is instead more of a pilot for reaching lower income patients in emerging markets, the firm told Scrip.

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