Colgate’s Prestige Skin-Care Acquisitions Inspire Interest In Similar Deals
Executive Summary
Colgate-Palmolive plans to “dial up investments” in prestige skin-care brands EltaMD and PCA Skin, which helped drive North American sales up 3% in the first quarter, says CEO Noel Wallace during his first quarterly presentation as CEO.
You may also be interested in...
Colgate Investment In E-Commerce Staff, Online Brands Pays Off: Sales Up 50%
Strategies including enhanced capabilities, more external talent and online-only launches boosted e-commerce business with 50% sales growth in the fourth quarter. Net sales are anticipated to grow 4% to 7% in 2021.
Colgate Doubles Down On Premium Skin Care With $1.7bn Filorga Acquisition
Back in April, CEO Noel Wallace noted Colgate’s interest in further skin-care M&A during his first quarterly presentation at the firm’s helm. The Filorga purchase is significantly bigger than 2018 deals that whet Colgate’s appetite for high-growth, high-margin skin care and represents a gateway to the fast-growing travel retail channel.
Colgate Direct-To-Consumer Sales Piloted With Tooth-Whitener In US
Colgate test markets its first direct-to-consumer retail program with a tooth-whitening product available by subscription sales, says incoming CEO Noel Wallace. Program not expected to be “huge-scale opportunity” but to help accelerate innovation and better understand consumers.