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Surya Brasil Targets Amazonia Preciosa To U.S. Salons

This article was originally published in The Rose Sheet

Executive Summary

Firm initiates U.S. launch of its Amazonia Preciosa line of organic-certified products made with sustainably harvested rainforest ingredients. Priced at a premium, the line is being pitched to salons who “understand the value” of high-quality ingredients, according to Surya’s Wanda Malhotra, director of U.S. operations.

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