Ethnic Skin Specialist/Ex-L'Oreal Exec Discusses Market For People Of Color
This article was originally published in The Rose Sheet
Executive Summary
There are quality personal-care products on the U.S. market that are viable options for people of color, but if companies are not tapping consumers on the shoulder to let them know that such products exist, they could be missing out on a substantial opportunity
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NACDS Marketplace In Brief
L'Oreal: Shipping in July, Collagen Micro-Pulse is a two-step "total eye correction system," introduced at the National Association of Chain Drugstores Marketplace June 5-8 in San Diego, Calif. "Inspired by professional medical techniques," the product consists of a 0.5-oz. anti-aging cream and a battery-operated "micro-pulsating" massager. The cream contains Erasyl to minimize dark circle pigments for brighter eyes and collagen to smooth under-eye wrinkles and crow's feet, while the massager reduces puffiness and under-eye bags and stimulates circulation. L'Oreal says immediately after use, crow's feet will appear smoother and eye bags will appear reduced. Clinical testing supports longer-term results, firm notes. In the U.K., L'Oreal retails a similar product, Dermo Expertise Collagen Micro-Vibration, at Boots for £16.99. Collagen Micro-Pulse will retail for $19.99