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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Sonya Dakar: UltraLuxe Jet Set Travel Kit launched to combat the "dehydrating effects" of air travel over the holidays, skin-care brand announces. The kit contains three UltraLuxe products - Nourishing Wash, Active Mask and Age Control Complex - in half-ounce sizes designed to fit into carry-on luggage. The three items - which feature the Nonaplex blend of nine anti-aging ingredients - are packaged in a satin travel case that can also carry other toiletries. The kit is available for dry-to-normal skin or for combination/oily skin; it will retail for $98 beginning in November at spas, resorts and the Sonia Dakar Skin Clinic in Beverly Hills, Calif...

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