People In Brief
This article was originally published in The Rose Sheet
Executive Summary
Katz welcomed to CTFA board: The Cosmetic, Toiletry and Fragrance Association has voted to add Parlux CEO Neil J. Katz to its board of directors, Parlux announces Oct. 3. Prior to joining Parlux, Katz was the president of Liz Claiborne Cosmetics and of Revlon Beauty Care. He served previously on the CTFA board of directors from 1995 to 2002. Parlux most recently struck a global licensing deal to market fragrances under the Nicole by Nicole Miller brand; the agreement is expected to help the company expand its portfolio into the prestige sector (1"The Rose Sheet" August 20, 2007, In Brief)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says