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New Products In Brief

This article was originally published in The Rose Sheet

Executive Summary

Oral-B: Toothbrush leader's new Oral-B Triumph with SmartGuide "visually helps consumers improve their brushing habits to promote cleaner teeth and healthier gums," according to recent release. FlossAction brushhead and handle embedded with microchips communicate with a wireless display "to signal when you are brushing too hard, when to move to the next quadrant of the mouth, when you have brushed for two minutes and when it is time to replace the brushhead." Procter & Gamble brand notes that the average person spends about 47 seconds brushing his/her teeth - less than half the dentist-recommended two minutes - and that many people brush too hard, which can contribute to early gum recession. "We wanted to take our best technology to the next level," states Paul Warren, dentist and VP-global professional and scientific relations within P&G's oral-care segment. "The Oral-B Triumph has been clinically proven to prevent and reverse gingivitis and to provide outstanding plaque removal. Now we've created the only power toothbrush that addresses one of the most common problems seen by dentists and hygienists - improper brushing habits." The toothbrush retails for $149.99...

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