Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
L'Oréal: French firm's Vichy line grows with the addition of NeOVADIOL and NeOVADIOL Night, bowing in drugstores in Canada and Europe. NeOVADIOL combats signs of aging around the face and neck by combining the firm's Pro-Xylane hydration-promoting technology with Isobioline, which restores lipids in the skin, according to Oct. 8 announcement. The night version of the formula stimulates the skin's ability to repair itself during sleep with a blend of Pro-Xylane, Isobioline and the skin-strengthening ingredient Endoline. "Morning after morning, skin is re-densified and plumped, creases are reduced [and] facial features and neck contours are visibly re-defined," firm says. NeOVADIOL will retail for $38, NeOVADIOL Night for $40...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says