Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Max Green Alchemy: Personal-care marketer is entering the anti-aging category with the launch of a new skin-care brand called Elemeni, according to a June 14 release.The collection is making its debut with three facial serums that harness the "intensive healing" powers of pure organic plant oils such as Rosa Moschata oil, kukui nut oil, sandalwood oil and Bulgarian rose otto oil, firm says. Designed to address UV damage, fine lines and wrinkles, rosacea and scarring, the oils are available in normal, dry and oily complexion formulations. Elemeni Face Oils, which are up to 97% certified organic and carry the PETA cruelty-free and vegan endorsement, will retail for $34. The oils can be found at Pharmaca, Elephant Pharm, select Whole Foods Markets, independent health stores, salons, spas and online at 1http://www.maxgreenalchemy.com/...
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Max Green Alchemy: Personal-care marketer is entering the anti-aging category with the launch of a new skin-care brand called Elemeni , according to a June 14 release.The collection is making its debut with three facial serums that harness the "intensive healing" powers of pure organic plant oils such as Rosa Moschata oil, kukui nut oil, sandalwood oil and Bulgarian rose otto oil, firm says. Designed to address UV damage, fine lines and wrinkles, rosacea and scarring, the oils are available in normal, dry and oily complexion formulations. Elemeni Face Oils, which are up to 97% certified organic and carry the PETA cruelty-free and vegan endorsement, will retail for $34. The oils can be found at Pharmaca, Elephant Pharm, select Whole Foods Markets, independent health stores, salons, spas and online at 1 http://www.maxgreenalchemy.com/.... L'uvalla: Los Angeles-based "wellness company" Yuvalla announces the launch of L'uvalla , a luxury skin-care line that blends the "nourishing, chemical-free benefits of holistic skin treatment with the appeal of a premium skin-care line." The collection, which comprises Balancing and Age-Defying cleansers, face creams, toners and a chemical-free sunscreen, features lotus extract, a potent antioxidant, company says. Other ingredients include the "highly nutritive" Argan oil from Morocco, essential oils such as vegetal chlorophyll "which stimulate and oxygenate the skin," and natural spring water from the south of France, which has anti-irritant properties, firm says. Certified organic by the European organization Ecocert, L'uvalla is vegan, PABA-, paraben- and cruelty-free, and formulated with 100% organic active ingredients. Priced at $28 to $125, L'uvalla products are available at 2 http://www.luvalla.com/ as well as natural retail stores.... Aspen Life Essentials: The Aspen Club & Spa is launching Aspen Life Essentials , a new line of skin care designed to give "people all over the world a bit of that Aspen 'magic' - the luxury, the beauty, the clean, outdoor lifestyle that is Aspen," according to the company. The nine-SKU line includes cleansers such as the Fruit Juice Glacier Cleansing Gel, which contains organic citrus juices; scrubs like the Snow Citrus Scrub, featuring shea butter and almond and soybean oils; and natural enzyme peels such as the Bell Mountain Wild Blueberry Peel, formulated with organic sugar and honey blueberries, firm says. The collection also comprises firming and restorative serums and nourishing moisturizers such as Hydrating Night Cream. The items will retail for $25 to $58 online at 3 http://www.aspenclub.com/.... |