Prada’s Premiere Men’s Scent Based On Amber Accord
This article was originally published in The Rose Sheet
Executive Summary
Prada, the Italian fashion brand's premiere men's scent, is formulated with notes that continue the "fragrance narrative" that began with the designer's first female fragrance, according to marketer Puig
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Prada , the Italian fashion brand's premiere men's scent, is formulated with notes that continue the "fragrance narrative" that began with the designer's first female fragrance, according to marketer Puig. Based on an "alluring" amber accord similar to its female counterpart, Prada "redefines the note to express masculine sensuality," the firm said. The women's scent, Prada Fragrance ,debuted in 2004 (1 (Also see "Prada Looks To Dress Women In Brand’s First Fragrance" - HBW Insight, 11 Oct, 2004.), p. 6). The men's scent is available now at Neiman Marcus, Bergdorf Goodman, Saks, Bloomingdale's, Nordstrom, Sephora and Prada boutiques. Developed by Givaudan under the creative direction of fashion designer Miuccia Prada, the amber core of the fragrance is built on labdanum oil, Indonesian patchouli and vanilla and tonka beans, the company said. The fragrance also contains a fougère accord with geranium, vetiver, orange blossom, myrrh and nirvanolide. A suede accord comprises leather notes balanced by balsamic saffron oil and sandalwood. The juice is housed in a streamlined bottle topped with an industrial cap, according to Puig. The industrial look, in contrast to the women's vintage-inspired bottle, is a "nod to timelessness," according to the company. Outer packaging is composed of a navy blue box bearing a navy blue custom fabric label. A 50 mL edp retails for $49.50, and a 100 mL edp costs $68. A 100 mL deluxe atomizer edition edp retails for $90. Ancillaries include an aftershave balm ($49.50), aftershave lotion ($49.50) and a bath and shower gel ($30). The scent will be promoted with print ads running in men's and women's publications through December, according to Puig. The ad visual features model Eddie Klint and celebrates men who are "sensual, confident and nonconforming," the company added. - Molly Laas |