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L’Oréal acquisition

This article was originally published in The Rose Sheet

Executive Summary

Beauty giant has acquired French organic cosmetics and aromatherapy manufacturer Sanoflore, which will become part of L'Oréal's Active Cosmetics Division, firm announces Oct. 24. Founded in southeastern France, the 20-year-old company manufactures and distributes its products through pharmacies and specialist shops. The organics firm will have sales of $15 mil. in 2006, with about 20% of sales generated outside of France, L'Oréal says. "This is truly an alliance of expertise, combining the experience and knowledge of an organic brand, the integrity of whose formulas and values we will preserve, with the know-how and research capabilities of the L'Oréal group." The acquisition marks the second purchase by L'Oréal this year; the firm announced plans to acquire The Body Shop for $1.15 bil. in March (1"The Rose Sheet" March 20, 2006, p. 3)...
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