Laura Geller Makes Colorful Debut In Sephora
This article was originally published in The Rose Sheet
Executive Summary
Specialty makeup artist brand Laura Geller Makeup is debuting now in Sephora and could reach nearly 70 stores by the end of next year, the New York City-based company said
You may also be interested in...
Marketing In Brief
Colgate signs Shields: Actress Brooke Shields is featured in a TV ad for Colgate Total breaking now, Colgate-Palmolive announces Oct. 12. The "Healthy Mouth" spot reveals Shields "and her famous healthy smile" as she candidly shares why she relies on the toothpaste to keep her mouth healthy and protected all day. The actress was featured in a print ad for Colgate in the 1970s. Colgate-Palmolive President and Chief Operating Officer Ian Cook announced in May the company would launch new ads in for Colgate Total this year in response to the introduction of Procter & Gamble's Crest Pro-Health toothpaste (1"The Rose Sheet" May 15, 2006, p. 4)...
Energizer Grows Personal Care With Acquisition Of Leading Sun-Care Brands
Energizer Holdings will gain Banana Boat and Hawaiian Tropic - the No. 2- and No. 4-selling sun- care brands, respectively - through its $1.9 billion purchase of Playtex Products, the companies announce July 12
Physicians Formula Continues To Solve Real, Perceived Problems Into 2008
Physicians Formula, which has found success distinguishing itself as a "problem/solution brand" since its inception, plans to remain competitive in 2008 and beyond with a three-pronged plan of attack, according to CEO Ingrid Jackel