Sothys Takes Hydrating Skin Care Technology Into Foundation
This article was originally published in The Rose Sheet
Sothys Paris is extending its Hydroptimale THI³ skin care technology into the foundations category with the launch of Hydroptimale THI³ Foundation, a makeup that works with skin on three "dimensions" to hydrate, nourish and protect, the firm said
You may also be interested in...
Energizer Holdings will gain Banana Boat and Hawaiian Tropic - the No. 2- and No. 4-selling sun- care brands, respectively - through its $1.9 billion purchase of Playtex Products, the companies announce July 12
Beauty TV - "the world's only 24/7 beauty television network" - will enjoy expanded distribution worldwide after partnering with Joost, touted as "a new way of watching TV on the Internet.
Physicians Formula, which has found success distinguishing itself as a "problem/solution brand" since its inception, plans to remain competitive in 2008 and beyond with a three-pronged plan of attack, according to CEO Ingrid Jackel