Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Mary Kay: Affection fragrance for women is targeted to "the woman who is full of confidence, radiance and values her friends, family and relationships," according to Mary Kay. Launching in September, scent is positioned as a "luxurious modern oriental chypre with sparkling energy, warmth, femininity and a touch of romance," company says. Juice contains notes of amber wood, white peony, Chinese osmanthus and pink peppercorn, and is housed in an exclusive-design glass bottle and romantic floral-pattern box. Affection will cost $50. Affection Gift Set, launching in December, includes a silver-colored solid compact fragrance with red velvet carrying pouch, along with shower gel and body lotion. Set will retail for $55...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says