Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Calvin Klein: Coty's prestige Lancaster division is seeking to "modernize" Obsession and Eternity fragrances with new packaging and reformulated ancillaries, company announces. Obsession scents for women and men will relaunch in January with a "richer" appearance, featuring bottle caps in chocolate brown tortoiseshell design, while the carton will come in a "sophisticated" pearlescent finish, firm says. Obsession for women silkening body lotion and moisturizing body wash, as well as Obsession for men aftershave balm and all over body wash, will be relaunched with improved formulas, Calvin Klein adds. In February, Eternity bottle will feature a "pearlized sheen with a textured finish and minimalist border," according to the company. Eternity Women body lotion and shower gel now include "Luxurious" on the label and feature improved formulas, as do Eternity for Men hair and body wash, aftershave balm...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says