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Danica Aromatics

This article was originally published in The Rose Sheet

Executive Summary

I Am Naked fragrance is eleventh scent to join existing I Am stable sold in Henri Bendel, Sephora and other retail outlets. I Am Naked, characterized by notes of palma violet and rose combined with metallic accords, retails at $36 for 1.7 oz. and $18 for 10 mL. Danica Aromatics gains additional distribution in UK department store Harrod's in London, company says. Santa Rosa, Calif. firm expects to increased its portfolio of fragrances to 15 by year end. Danica Aromatics introduced its collection with five meditative scents in 1999
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