Avon
This article was originally published in The Rose Sheet
Executive Summary
Kiss Goodbye Breast Cancer Lipsticks will be available in six shades in September and October with a portion of sales to be donated to the fight against breast cancer, firm says. Housed in pink case imprinted with the breast cancer signature ribbon, lipsticks will retail for $4 apiece. Shades include Strength, Triumph, Crusade Pink, Inspirational Life, Courageous Spirit and Faithful Heart. Avon has pledged to extend $250 mil. towards the fight against breast cancer worldwide by the end of 2002; Avon Breast Cancer Crusade has raised $140 mil. since 1993
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says