This article was originally published in The Rose Sheet
ReVitalize six-SKU line debuts in salons and spas targeting women over 40 whose skin shows effects of hormonal changes, aging and environment, French firm says. Formulated with extracts of marine flora to refresh and invigorate the skin by stimulating cell renewal and strengthening skin's metabolism, line works to soothe irritated skin, smooth fine wrinkles and curb future damage, company adds. Collection, which also is sold in Takashimaya in New York City, includes Cleansing Milk ($32), Tonic Lotion ($28), Day Cream ($50), Night Cream ($56), Cream Mask ($48) and Active Fluid ($58)
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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