European trade
This article was originally published in The Rose Sheet
Executive Summary
World Trade Organization final ruling deciding whether U.S. repeal of Foreign Sales Corporation tax provision violates WTO trade regulations and provides unfair subsidy for U.S. businesses will be made public in August, U.S. Trade Representative says. An interim report, issued June 22, will be reviewed by U.S. and European Union. If violation is found, EU will be authorized to issue 100% duties on up to $4 bil. worth of U.S. exports to EU, including cosmetics
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says