Demeter
This article was originally published in The Rose Sheet
Executive Summary
Sixteen summer fragrance launches include Bluebell, Carrot Cake, Crayon, Green Tea, Margarita and Teriyaki, available now in 1 oz. "pick-me-up" cologne spray for $15. Under partnership with New Line Cinema, firm launches Hedwig fragrance in conjunction with release of film "Hedwig and the Angry Inch." Scent available at the Demeter store and on fashion-planet.com. Fall introductions include fragrances Pumpkin Pie, Tea Cozy and Sage as well as new hair care line comprising shampoos and conditioners in six or nine Demeter scents. Firm plans to increase estimated 380-door distribution in U.S. and internationally in the fall
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says