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Coty

This article was originally published in The Rose Sheet

Executive Summary

Healing Garden Waters collection slated to become "three-phase bath & body" offering after premier fine fragrances Pure Joy and Perfect Calm debut, Coty says at New York City launch event July 18. Developed by International Flavors & Fragrances, Pure Joy "revitalizes" with mandarin blossom, pink water hyacinth and musk, and Perfect Calm "relaxes" with lavender, water lily and cedarwood. Vitamins C and E provide "skin-silkening" benefits, firm claims. Scents, slated to bow in September, will be priced at $17.50 (1 oz.) and $27.50 (3.4 oz.). First extension is body oil that will debut in spring. Previewed at the NACDS trade show June 28-July 2, Coty's foray into treatment fragrances will be supported under Healing Garden ad spend, which will quadruple in next 12 months (1"The Rose Sheet" July 9, p. 4)

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