YSL Beaute
This article was originally published in The Rose Sheet
Executive Summary
Lisse Expert Anti-Wrinkle Concentrate formulated with exclusive gluco-peptid complex minimizes appearance of wrinkles after one month of use, Gucci division claims. Consumer testing shows volume of wrinkles decreased 88% and number of deep wrinkles diminished 53% within first month of application, firm says. Lisse Expert also formulated with moisturizing agents and plant-based proteins that leave protective "elastic film" on skin. Packaged in 1 oz. airless bottle, Lisse Expert water-in-silicone emulsion will retail for $85 beginning in September
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Marketing In Brief
YSL: Age Expert crème and lotion launching in February to address the cutaneous effects of hormonal changes women experience after age 40, YSL Beauté says. Formula is infused with Fraction Ganodérique, a cosmetic alternative to yam-derived dehydroepiandrosterone (DHEA), to plump and revitalize skin tissues and reduce the appearance of wrinkles in four weeks, company claims. Item will be available in Age Defying Crème SPF 15 (1 oz. jar) and Lotion SPF 15 (1 oz. bottle) for $85 each. Line is third anti-aging collection for YSL, which launched Haute Fermete and Lisse Expert in 1998 and 2001, respectively (1"The Rose Sheet" Feb. 16, 1998, Marketing In Brief and 2"The Rose Sheet" July 9, 2001, Marketing In Brief)...
Marketing In Brief
YSL: Age Expert crème and lotion launching in February to address the cutaneous effects of hormonal changes women experience after age 40, YSL Beauté says. Formula is infused with Fraction Ganodérique, a cosmetic alternative to yam-derived dehydroepiandrosterone (DHEA), to plump and revitalize skin tissues and reduce the appearance of wrinkles in four weeks, company claims. Item will be available in Age Defying Crème SPF 15 (1 oz. jar) and Lotion SPF 15 (1 oz. bottle) for $85 each. Line is third anti-aging collection for YSL, which launched Haute Fermete and Lisse Expert in 1998 and 2001, respectively (1"The Rose Sheet" Feb. 16, 1998, Marketing In Brief and 2"The Rose Sheet" July 9, 2001, Marketing In Brief)...
Marketing In Brief
YSL Beaute: Lisse Expert eye and lip anti-wrinkle concentrate comes in "ergonomic, double-tipped" pen with soft applicator on one end and massaging ball on the other. Packaging is designed to maximize the power of the concentrate, YSL maintains. Lisse Expert contains YSL's exclusive gluco-peptide complex, which improves skin's elasticity, firm claims. Bowing in October, item will retail for $45 for .25 oz. Concentrate will be positioned as companion to Lisse Expert anti-wrinkle concentrate, which debuted last year (1"The Rose Sheet" July 9, 2001, Marketing In Brief)...