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Scentology

This article was originally published in The Rose Sheet

Executive Summary

Inner Realm Mood Enhancing fragrance line formulated with synthetic human pheromones. Five-SKU line includes edt ($18), Pheromone Body Lotion ($6.95), Body Wash ($6.95), Environment Spray ($7.50) and Votive Candle. Labels contain pictures of blue and white lips, eyes and hands. Products, which will launch in spring 2002, will be supported with regional ads and in-store promotions, Aladdin fragrances says

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