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Revlon

This article was originally published in The Rose Sheet

Executive Summary

Colorama cosmetics and hair care products sold to L'Oreal for $55 mil. in effort to focus on core brands, Revlon says. Sale includes nail enamel, lip color, shampoo and conditioners sold primarily in Brazil, as well as manufacturing facility in Sao Paulo, firm says. Transaction is expected to close in July. Revlon will continue to market Bozzano and Juveno businesses in Brazil. All three brands were targeted for divestiture, along with Argentinian hair care brand Plusbelle and Revlon's professional portfolio, in 1999 (1"The Rose Sheet" Oct. 4, 1999, p. 4). Plusbelle was sold to Dial for $46.5 mil. and professional business was divested to Colomer Group for $315 mil. in 2000

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North American cosmetics sales increase 14% to $3.75 bil. (€1=$.88) in 2001 including currency effects, French firm reports Jan. 23. Sales in Western Europe were up 5.6%, while sales in the rest of the world rose 8.8%. Consolidated sales reached $12.06 bil., representing an increase of 8.4% over the prior year. L'Oréal acquired Biomedic skin care and Colorama makeup in 2001 (11"The Rose Sheet" May 14, 2001, p. 6 and 22"The Rose Sheet" July 9, 2001, In Brief)...

L’Oréal sales

North American cosmetics sales increase 14% to $3.75 bil. (€1=$.88) in 2001 including currency effects, French firm reports Jan. 23. Sales in Western Europe were up 5.6%, while sales in the rest of the world rose 8.8%. Consolidated sales reached $12.06 bil., representing an increase of 8.4% over the prior year. L'Oréal acquired Biomedic skin care and Colorama makeup in 2001 (11"The Rose Sheet" May 14, 2001, p. 6 and 22"The Rose Sheet" July 9, 2001, In Brief)...

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