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Del Labs

This article was originally published in The Rose Sheet

Executive Summary

Orajel Toddler training toothpaste for children ages 2-4 will be available in late September, firm says. Toothpaste, which is safe when swallowed, will be available in Fruit Splash and Bubble Burst flavors and will retail in 1.5 oz. tube for $2.99. Formula, which contains patented Microdent ingredient, will be promoted with print ads in national magazines, free standing inserts and direct mail campaign featuring Little Bear character breaking in January
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