Revlon
This article was originally published in The Rose Sheet
Executive Summary
Animal Instinct fall color includes Eye Prints Shadow in Natural Instinct and Primal Instinct shades, High Dimension Eye Liner in Teal Flash and Absolutely Fabulous BrowMakers in Light Brown. Winter color collection Nordic Skye includes High Dimension Eye Liner in Nordic Skye, Revlon 3 and 1 Cheek Lites in Nordic Lites and Lip Glace in Mauve Wrapture, firm says. Collection also includes Polar Plush shades in Snow Violet and nude. Fall collection available in August, while winter line will debut in October in mass retailers nationwide
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says