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Clairol $50 Mil. Marketing Boost Part Of P&G Blueprint For Growth

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble plans to increase marketing spending on Clairol by approximately $50 mil. within its first year of acquiring the hair care business to "restore competitive marketing," President and CEO A.G. Lafley said during a May 21 analyst meeting outlining plans for the purchase.
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