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Colomer

This article was originally published in The Rose Sheet

Executive Summary

Dennis Smith to senior VP-sales and marketing, ethnic products group, responsible for hair care brands including African Pride, Creme of Nature, Fabulaxer and Revlon Realistic. Smith will oversee repackaging of Creme of Nature, launching now through third quarter, and will implement initiatives to increase brand sales 15% through repositioning, new products and advertising, exec says. Smith reports to Colomer President Michael Powell. Previously VP-retail sales for L'Oreal's SoftSheen, Smith also has worked as Carson exec VP-sales. Colomer purchased Revlon Professional Products Worldwide in 2000 (1"The Rose Sheet" Feb. 28, 2000, p. 4)
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