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Avon Little Black Dress Positioned As Fragrance "Classic"

This article was originally published in The Rose Sheet

Executive Summary

Avon's Little Black Dress, a women's fragrance slated to debut in the fourth quarter, is expected to help the firm retain its "number one slot in mass female fragrance ahead of Coty," Group VP Bob Briddon said during an Avon investor update meeting in New York City May 8.
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