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L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

Dermablend corrective cosmetics business to join L'Oreal USA's Luxury Products Division of as part of a restructuring effort following the acquisition of Carson. Additional Carson brands, including Dark & Lovely, were incorporated into the company's Ethnic Beauty Division (1see related story, p. 3). Dermablend President Hogan will retain his position and will report to Philip Shearer, president of L'Oreal USA Luxury Products Division. Dermablend is sold in 2,500 department store doors nationwide, including Macy's, Dillards and J.C. Penney

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Dermablend

Academic-based Corrective Cosmetic Cover Clinic created under joint venture with Northwestern University Department of Dermatology, firm announces. Under guidance of Dermatopharmacology Program Director, Dennis West, PhD, clinic focuses on "alleviating the psychological and emotional trauma of skin disorders resulting in cosmetic disfigurement." Dermablend items are favored brand used in consultations, Dermablend Exec VP and COO Richard Scanlon says. Financing from parent company L'Oreal's $350 mil. R&D budget expected to "enhance" program. Dermablend was purchased by L'Oreal through the acquisition of Carson (1"The Rose Sheet" Aug. 28, 2000, In Brief). Under the Carson venture, L'Oreal also established an "ethnic beauty headquarters" based in Chicago that may collaborate with the clinic in the future, the exec says

L'Oreal's Soft Sheen, Carson Merge Into Ethnic Beauty Division

L'Oreal USA's Soft Sheen ethnic hair care division will merge with newly acquired Carson to form an "ethnic beauty headquarters" based in Chicago, L'Oreal (formerly Cosmair) announced Aug. 23. The move follows the U.S. government's approval of the merger between the companies.

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