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Shiseido Non-Retail Studios Opening To Boost Brand Image In U.S.

This article was originally published in The Rose Sheet

Executive Summary

Shiseido opened its inaugural U.S. studio in New York City's SoHo neighborhood Nov. 18. The main purpose of Shiseido Studio, which will not sell products, is to boost department stores sales by increasing awareness of the Shiseido beauty brand in the U.S.

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