Beautyjungle.com Offers Multi-Venue Shopping Experience
This article was originally published in The Rose Sheet
Executive Summary
The beautyjungle.com e-commerce site offers 150 brands, or more than 6,000 SKUs from five different distribution venues: mass, prestige, spa, international, boutique and botanical. The site, which launched Nov. 15, received more than 100,000 hits in its first two days.
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Beautyjungle.com Navigates Unchartered Waters Via Global Shipping
Beautyjungle.com has begun shipping purchases to customers in 27 countries, making it the first manufacturer-authorized e-commerce beauty site in the U.S. to service the international market, the company announced Aug. 21.
Beautyjungle.com Navigates Unchartered Waters Via Global Shipping
Beautyjungle.com has begun shipping purchases to customers in 27 countries, making it the first manufacturer-authorized e-commerce beauty site in the U.S. to service the international market, the company announced Aug. 21.
Beautyjungle.com
New $20 mil. "high-impact, high-image" advertising campaign highlights the e-commerce beauty site's prestige brands and beauty boutiques in a 52-page Vogue insert in the February issue highlighting "A Century of Beauty in Vogue." Created by Badger Worldwide, 26 pages of ads feature Brazilian supermodel Fernanda Tavares and carry the tagline "Where Beauty Lives." Additional print ads are in February issues of Glamour, InStyle and Martha Stewart Living. The new ads follow the firm's teaser campaign that broke in November (1"The Rose Sheet" Nov. 22, 1999, p. 8)