Victoria's Secret Beauty
This article was originally published in The Rose Sheet
Executive Summary
Suzanne Cassano to senior group marketing director. In Cassano's newly created position, she is responsible for developing and implementing marketing strategies for the Victoria's Secret fragrances and bath and body lines. Prior to joining the wholly-owned subsidiary of Intimate Brands, Cassano served as Calvin Klein Cosmetics VP-marketing where she conceptualized and created the initial marketing plan for cK one. Prior to that, Cassano served as VP-fragrance and personal care development at Ann Taylor and also held marketing positions at Liz Claiborne Cosmetics and Avon. Cassano will report to Victoria's Secret VP-Marketing and General Merchandise Manager Sherry Baker
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says