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Bain de Soleil

This article was originally published in The Rose Sheet

Executive Summary

ScentStrip fragrance samples serve as the "perfect vehicle" to sample the orange scent of Bain de Soleil Orange Gelee sunscreen, Arcade said. Under a deal between Pfizer and the sampling manufacturer, 30 mil. scented strips will run in the May issue of Glamour and the June and July issues of women's publications, including In Style, Vogue, Allure, Shape and People. Tagged "Orange. It's the color of daydreams," the spots picture a bathing suit-clad woman lying on oversized orange flower petals. The campaign marks the first time a sunscreen has been sampled for its fragrance, according to Arcade
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