Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

The Gap's Old Navy fragrance, skin care line debut delayed until late September.

This article was originally published in The Rose Sheet

Executive Summary

THE GAP's OLD NAVY PERSONAL CARE LINE DEBUT DELAYED UNTIL LATE SEPTEMBER, the San Francisco-based company said. The clothing manufacturer is postponing the fragrance and skin care launch following a July 22 court decision on a trademark infringement lawsuit for the "100%" mark filed against The Gap by Estee Lauder. The court, which ruled in favor of Lauder, is ordering The Gap to change its trademark, "destroy or change packaging materials... and perhaps, delay...its new product introduction." The Gap had planned to introduce a personal care line into its Old Navy Clothing Co. retail stores under the 100% Body Care mark in August ("The Rose Sheet" July 7, p. 1).
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS003046

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel