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Marketing in Brief: The Body Shop

This article was originally published in The Rose Sheet

Executive Summary

The Body Shop: All-in-One Face Treat SPF 15 foundation "contains light diffusers to help add radiance to the skin and soften fine lines," the company said. Formulated for normal and normal-to-dry skin, the foundation/powder product also includes fruit acids that help moisturize and exfoliate the skin as well as the sunscreen agent titanium dioxide. Available now in Light, Medium, Medium/Dark and Dark shades, All-in-One retails for $14.95, with refills priced at $10.95 apiece...
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