EarthScrub's first products are three-in-one body scrub with pumice, scented body lotion.
This article was originally published in The Rose Sheet
Executive Summary
EARTHSCRUB'S FIRST PRODUCTS ARE THREE-IN-ONE BODYSCRUB, which can be used as an exfoliant, cleanser and moisturizer, and a body lotion, the New York City based company said. A West Coast launch of the company's EarthScrub body scrub and The Lotion is planned for late fall. EarthScrub, a new company, plans to launch an entire line of body care products, including a shampoo and conditioner, a massage oil, a liquid soap and facial products by next spring.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says