Parlux net sales jump 77.3% to $67.7 mil. in FY 1996; firm planning private stock placement.
This article was originally published in The Rose Sheet
Executive Summary
PARLUX NET SALES JUMP 77.3% TO $67.7 MIL. IN FY 1996 (ended March 31), the company announced June 20. The Ft. Lauderdale-based company continued to attribute its sales growth primarily to the Perry Ellis fragrance brand, which includes Perry Ellis for Men (1985) and 360 Perry Ellis (1993). The brand will soon be expanded with Perry Ellis America men's and women's scents.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says