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From ‘Booster-For-All’ To ‘Pfizer-For-Some’: Lessons From The Third Shot Debate

Executive Summary

Biden Administration met its self-declared goal of launching a booster campaign ‘the week of September 20’ – but with a more complex messaging challenge than anyone could have wanted after US FDA authorization and CDC recommendation for a ‘booster’ dose of Pfizer/BioNTech’s COVID vaccine left considerable confusion about who should get a third shot.

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