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Advertising, Marketing & Sales Legal Issues Immune Disorders

Unlikely Foe Gets AbbVie To Alter Humira Marketing Practices In California

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Executive Summary

Under $24m settlement with the California Department of Insurance, AbbVie’s nurse ‘ambassadors’ cannot participate in conversations between patients and insurance companies and must disclose that they are paid by the company. 

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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